个人介绍
国际市场营销(双语)毕博迁移课程
提供学校: 江西财经大学
院系: 国际经贸学院
课程编号: ZJ0012260
学分:
课时: 0
课程介绍
International marketing is a vital major-related preliminary curriculum for students with majors concerning foreign economics and management (e.g. international business and trading), providing theoretical weapon for the training of future’s international marketing researchers and international marketers as well as practical guidence for enterprises to carry out international marketing. The students are required to understand and master basic principles and concepts in international marketing by taking the curriculum. Futhermore, students are expected to grasp preliminary knowledge and theory of international marketing and their actual application, build up correct modern marketing concept, acquire the methods, strategies, and tactics of international market decision making, develop and improve abilities to analyze and sovle problems that often encountered in international marketing decision making
教学资源
课程章节 | 名称   | 上传时间 | 大小 | 备注
2.1 教学大纲
国际市场营销教学大纲.doc
.doc
2015-09-06 60.50KB
3.1 进度表
教学进度表A03.doc
.doc
2015-09-06 61.00KB
 
教学进度表A04.doc
.doc
2015-09-06 61.00KB
4.1 课程简介
国际营销课程简介.doc
.doc
2015-09-06 24.00KB
6.1 资料
科特勒《营销管理》英文版电子书Kotler - Marketing Management.pdf
.pdf
2015-09-06 3.09MB
 
参考书目.doc
.doc
2015-09-06 23.50KB
7.1 作业
kappa.ppt
.ppt
2015-09-06 102.50KB
 
王致和.pdf
.pdf
2015-09-06 3.72MB
 
zuoye.ppt
.ppt
2015-09-06 596.00KB
 
麦当劳与肯德基.ppt
.ppt
2015-09-06 91.00KB
 
海尔拓展海外渠道.doc
.doc
2015-09-06 20.50KB
 
四川长虹.doc
.doc
2015-09-06 21.50KB
8.1 习题集
Case-Firestone.doc
.doc
2015-09-06 30.50KB
 
GCCEC Amway Greater China Case Study.pdf
.pdf
2015-09-06 189.49KB
 
International Marketing Case Study.pdf
.pdf
2015-09-06 11.53KB
 
Samsung Electronics Company.doc
.doc
2015-09-06 28.00KB
 
State Trading Enterprises in a Differentiated Environment- The Case of Global Malting Barley Markets.pdf
.pdf
2015-09-06 316.26KB
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