个人介绍
国际商务交流(英) 江西财经大学
Brief Introduction to inter-cultural Business Communication Course Code:11032 Hours:32hrs Lecturer:DU Jiangping Written by:DU Jiangping Inter-cultural Business Communication is an optional major course for International Economics and Trade major students. The lecture is taught in English. It mainly covers the contents about the cross-cultural business activities, analyzes the cross-cultural cultural conflicts in business management, explore ways and strategies to resolve such conflicts. The cultural differences in this course include those cultural issues such as politics, economy, education, religion, customs, festivals, etc.. This course also helps international marketer how to negotiate with the understanding of cultural differences in order to establish long term relationship in their business activities. The purpose of the course is to help international economy and trade major students to engage in international business activities in the future.
提供学校: 江西财经大学
院系: 国际经贸学院
专业: 国际经济与贸易
课程编号: 41582
学分: 2
课时: 32
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