个人介绍
国际市场营销(双语)毕博迁移课程
提供学校: 江西财经大学
院系: 国际经贸学院
课程编号: ZJ0012260
学分:
课时: 0
课程介绍
International marketing is a vital major-related preliminary curriculum for students with majors concerning foreign economics and management (e.g. international business and trading), providing theoretical weapon for the training of future’s international marketing researchers and international marketers as well as practical guidence for enterprises to carry out international marketing. The students are required to understand and master basic principles and concepts in international marketing by taking the curriculum. Futhermore, students are expected to grasp preliminary knowledge and theory of international marketing and their actual application, build up correct modern marketing concept, acquire the methods, strategies, and tactics of international market decision making, develop and improve abilities to analyze and sovle problems that often encountered in international marketing decision making
教学资源
课程章节 | 名称   | 上传时间 | 大小 | 备注
3.1 教学大纲
国际市场营销教学大纲.doc
.doc
2016-05-19 60.50KB
6.1 资料
科特勒《营销管理》英文版电子书Kotler - Marketing Management.pdf
.pdf
2016-05-19 3.09MB
 
参考书目.doc
.doc
2016-05-19 23.50KB
8.1 习题集
TBChap001.docx
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2015-12-29 100.00KB
 
TBChap002.docx
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2015-12-29 110.52KB
 
TBChap003.docx
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2015-12-29 98.17KB
 
TBChap004.docx
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2015-12-29 100.86KB
 
TBChap005.docx
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2015-12-29 96.78KB
 
TBChap006.docx
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2015-12-29 94.80KB
 
TBChap007.docx
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2015-12-29 97.50KB
 
TBChap012.docx
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2015-12-29 92.70KB
 
TBChap013.docx
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2015-12-29 98.41KB
 
TBChap014.docx
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2015-12-29 102.80KB
 
TBChap015.docx
.docx
2015-12-29 97.93KB
 
TBChap016.docx
.docx
2015-12-29 100.39KB
 
TBChap017.docx
.docx
2015-12-29 104.91KB
 
TBChap018.docx
.docx
2015-12-29 96.03KB
 
Case-Firestone.doc
.doc
2015-12-29 30.50KB
 
GCCEC Amway Greater China Case Study.pdf
.pdf
2015-12-29 189.49KB
 
International Marketing Case Study.pdf
.pdf
2015-12-29 11.53KB
 
Samsung Electronics Company.doc
.doc
2015-12-29 28.00KB
 
State Trading Enterprises in a Differentiated Environment- The Case of Global Malting Barley Markets.pdf
.pdf
2015-12-29 316.26KB
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