个人介绍
国际市场营销(双语)
提供学校: 江西财经大学
院系: 国际经贸学院
课程编号: 11263
学分: 3
课时: 48
课程介绍
International marketing is a vital major-related preliminary curriculum for students with majors concerning foreign economics and management (e.g. international business and trading), providing theoretical weapon for the training of future’s international marketing researchers and international marketers as well as practical guidence for enterprises to carry out international marketing. The students are required to understand and master basic principles and concepts in international marketing by taking the curriculum. Futhermore, students are expected to grasp preliminary knowledge and theory of international marketing and their actual application, build up correct modern marketing concept, acquire the methods, strategies, and tactics of international market decision making, develop and improve abilities to analyze and sovle problems that often encountered in international marketing decision making. 
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